Creating a Marketing Image that Reflects the Power of a Dance Company

I created this piece for contemporary dance company The Moving Architects in celebration of the company’s tenth anniversary season.

Our goal was to create an image that represented their 10th anniversary season in a way that connects to their branding and resonates with audiences.  Strong, contemporary shapes and emotional content are key to The Moving Architects’ work and to their branding concept.

The Moving Architects Photo Rachel Neville

We wanted to showcase these key elements in an image that could be cropped, or not, as needed for their programming. This is an important thing to keep in mind when you are looking at dance marketing decisions: how and where will you use your images, and how does they way you use your dance marketing images help to influence the design and production of those images.

The dancers in the photo shoot were moved to work with props that would help them illustrate their power, fearlessness and vulnerability.  And this image does precisely that.

Congratulations to The Moving Architects on their 10th Anniversary Season.  We look forward to enjoying your work, your energy, and your power, for years to come.

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