Varvara Kalinin is the owner of Perfect Posture Pilates, a pilates studio in Astoria Queens, near our photography studio in Long Island City, NYC.
Varvara’s studio is “a contemporary Pilates studio offering private and group Pilates instruction for both body conditioning and rehabilitative needs.”
With this brand identity in mind, Varvara came to Rachel Neville Photography to create images that connected with her brand, pushed her marketing to the next level, and integrated with her new website.
We spoke with Varvara about the importance of creating powerful fitness marketing images for her business, what her goals are for her new website, and why it is important to understand who you are so you can serve your clients best.
How important is it for your clients to see a professional website with quality images?
Your website and marketing materials are the first impression of your business and your name .
Having professional pictures and images is as important for a business as having a professional website
What did you learn about the power of images after working with fitness photographer Rachel Neville?
Images make your website stand out. People look at images much more than text.
Through images you create your story, your approach, your name.
What has the response been to your new website from current clients, from new clients, and from others?
I have been getting a great response from old and new clients about my new website. They also agree that the website looks very much like my new studio, which was exactly what I wanted. [Like the studio, the website is] bright, airy, open, clean, fresh, with spring tones and a holistic feel.
Based on the experience of creating new images and building a new website, what is your number one piece of advice for fitness professionals who are worried about taking the next steps in marketing their businesses and themselves?
If you are starting a business or looking to build a website invest in getting professional images done.
For more about Varvara and Perfect Posture Pilates, located on the 3rd floor of 23-08 30th Ave., Astoria, NY 11102, check out the new website: perfectposturepilates.com or call 310-413-2293.